Kako prevesti svoju Shopify trgovinu na više jezika (Vodič za 2026.)

Prodaja u druge zemlje jedan je od najbržih načina za rast Shopify trgovine. Ako su vaše stranice proizvoda i navigacija samo na engleskom jeziku, kupci koji preferiraju drugi jezik napuštaju trgovinu prije kupnje.

Ovaj vodič pokriva tri načina za prijevod Shopify trgovine, što svaki od njih može, a što ne može obraditi, te korak-po-korak postavke pomoću Proxylanga.

Zašto prevesti svoju Shopify trgovinu?

Većina kupaca izvan engleskog govornog područja preferira kupovati na vlastitom jeziku. Trgovina koja govori samo engleski gubi te prodaje na svakom drugom tržištu.

Prijevod također otvara promet iz pretraživanja na drugim jezicima. Kada se vaše prevedene stranice indeksiraju, kupci u Japanu, Njemačkoj ili Brazilu mogu pronaći vaše proizvode putem pretraživanja za koje danas ne konkurirate.

Vaše opcije za prijevod Shopify trgovine

Postoje tri pristupa.

1. Shopifyjev ugrađeni prijevod (Translate & Adapt)

Shopify vam omogućuje objavu do 20 jezika na Basic do Advanced planovima, i 30 na Plus planu. Besplatna aplikacija Translate & Adapt automatski prevodi do dva jezika. Više od dva jezika dodajete ručno, uvozom CSV datoteke ili instalacijom plaćene aplikacije.

Prednosti: Besplatno. Bez ovisnosti o trećim stranama. Shopify dodaje hreflang oznake i uključuje svaki objavljeni jezik u vašu mapu stranica (sitemap). Shopify sam prevodi plaćanje i e-mail obavijesti.

Nedostaci: Samo dva jezika dobivaju automatski prijevod. Kada uredite proizvod, njegovi prijevodi prikazuju se kao „Zastarjeli“ dok ponovno ne pokrenete prijevod. Tekst unutar slika proizvoda nije preveden.

2. Shopify aplikacije za prijevod (Weglot, Langify i druge)

Aplikacije trećih strana iz Shopify App Storea automatski prevode vašu trgovinu i dodaju biralicu jezika.

Prednosti: Automatski prijevod. Uključena biralica jezika. Većina njih upravlja SEO-om putem Shopifyjevog vlastitog sustava jezika.

Nedostaci: Većina aplikacija naplaćuje prema broju riječi pomnoženom s brojem jezika, pa se troškovi povećavaju kako vaš katalog raste. Dolazi do konflikata s temama.

3. Proxylang

Proxylang radi putem jedne oznake skripte (script tag) u vašoj temi, uz opcionalnu Shopify Helper aplikaciju za indeksiranje u tražilice. Helper se instalira iz vašeg Proxylang nadzornog panela.

Prednosti: Prevedene riječi se spremaju i za njih se nikada ne naplaćuju ponovno. Novi proizvodi se prevode prvi put kada ih posjetitelj pogleda. Tekst unutar slika može se prevesti. Isti račun prevodi web stranice na bilo kojoj platformi, pa ako ikada prijeđete s Shopifyja, vaše postavke idu s vama.

Nedostaci: Skripta se pokreće samo na vašoj prodajnoj trgovini. Shopifyjeva košarica ne dopušta skripte trećih strana, pa plaćanje ostaje u rukama Shopifyja. Za indeksiranje prevedenih stranica u tražilicama potrebna je Shopify Helper aplikacija.

Korak po korak: prijevod vaše Shopify trgovine pomoću Proxylanga

Cijeli proces traje oko pet minuta.

Go to proxylang.dev/login and create a free account. Add your store’s domain. A custom domain (for example yourstore.com) or your .myshopify.com address both work.

Korak 2: Zalijepite oznaku skripte u svoju temu

Copy the one-line script tag from your Proxylang dashboard.
In Shopify admin, open Online Store → Themes, click the ⋯ button on your current theme, then Edit code.
Open theme.liquid in the Layout folder.
Paste the script tag on the line just above </head> and click Save.

Biralica jezika odmah se pojavljuje na vašoj prodajnoj trgovini. Isti koraci nalaze se u Shopify vodiču za instalaciju.

Korak 3: Odaberite svoje jezike

Pick the languages you want to support. The free plan gives you one language and Lite gives you five. Start and every plan above it let you turn on all 77 at once, and you can add more later. Each language spends words from your allowance the first time a shopper opens a page in it.

Korak 4: Dodajte brendirane termine u rječnik

Open the Glossary in your dashboard. Add your brand name, product line names, and any term that should stay as-is or use a specific translation. A brand called “NordSkin” should stay “NordSkin” in Japanese, not become a literal translation.

Step 5: Install the Shopify Helper for search indexing

The script tag translates pages in the visitor’s browser. Search engine crawlers do not run that script, so they still see your original language. The Shopify Helper fixes this.

From the setup wizard, click Install Shopify Helper. Shopify asks you to authorize the app. Once installed, every translated page gets its own address:

These pages are translated on the server, so crawlers get finished HTML. Proxylang adds hreflang tags for every language and generates a sitemap that lists the translated paths. No DNS change is needed.

Korak 6: Pregledajte i objavite

Visit your store and click the language switcher. Check product names, prices, and the cart page in each language. If a translation needs a change, press Escape twice on your site to open the Live Editor, click the text, and edit it in place. Your edit is kept and never overwritten.

What gets translated

On your storefront, Proxylang translates:

Product titles and descriptions
Collection pages
Navigation menus and footer
Blog posts and pages
Cart page text
Page titles and meta descriptions
Image alt text
Content that loads after the page, such as reviews, pop-ups, and announcement bars

New products are translated the first time someone views them in another language. The result is stored, so the next visitor gets it from cache.

Checkout: Shopify serves checkout on its own pages and blocks third-party scripts there. To get a translated checkout, publish the language under Settings → Languages in Shopify admin. Shopify ships its own checkout translations for every language it supports.

Multilingual SEO for Shopify

Translation without indexing is half the job. A search engine has to find and index each translated page on its own.

With the Shopify Helper installed, each language gets a server-rendered page at yourstore.com/apps/proxylang/{lang}/. Proxylang adds hreflang tags that tell Google which language each page is in, and a sitemap that lists them. Your Japanese product pages can then rank on Google.co.jp on their own.

Without the Helper, translation still works for visitors, but search engines index the original language only.

Image translation for product photos

If your product images contain text, such as size charts, ingredient lists, or promotional banners, Proxylang can translate that too. There are three ways to pick which images to translate:

Live Editor. Press Escape twice on your site to open the editor, click Image Translation, and tap the images you want.
Paste image addresses on the Image Translations tab of your domain settings.
Tag the image in your theme code with the data-pl-translate-image attribute.

The translated image keeps the original fonts, colors, and layout as closely as the AI can manage. Review the result before you rely on it.

Image translation is on for every plan and runs on prepaid credits. One credit covers one image in one language. Images wider or taller than 2000px cost two. Credits come in packs of 10 for $5, 50 for $20, or 100 for $35, and stay valid for 12 months.

What about Shopify Markets?

Shopify Markets and Proxylang work together. Use Markets for currencies, duties, and tax by region. Use Proxylang for the language side: translation, glossary, image text, and indexed translated pages.

Pricing for Shopify stores

Proxylang counts words once. A product description translated today stays translated. It is never billed again, no matter how many people read it.

Each plan has a lifetime word allowance and a monthly page view limit:

Plan	Price	Words (lifetime)	Languages	Page views / month
Test Drive	Free	2,000	1	1,500
Lite	$15/mo	50,000	5	15,000
Start	$39/mo	200,000	All 77	50,000
Pro	$99/mo	1,000,000	All 77	150,000
Business	$399/mo	5,000,000	All 77	750,000
Global	$699/mo	20,000,000	All 77	Unlimited

A rough guide by catalog size:

Under 50 products: Start
50 to 500 products: Pro
500 to 5,000 products: Business
Larger catalogs or many markets: Global

Yearly billing gives you two months free. The free plan needs no credit card.

Getting started

Create a free account
Add your Shopify domain
Paste the script tag into theme.liquid
Choose your languages
Add your brand terms to the glossary
Install the Shopify Helper for search indexing

Your store will be translated within minutes. Start free and upgrade when you need more languages or words.

Translate your Shopify store free →

Competitor and platform information comes from public pricing pages, help documentation, and app listings, checked in September 2026. All product names and trademarks belong to their owners. Found something outdated? Let us know and we will correct it.