Kako dodati japanski jezik na svoju web stranicu (bez programera)

Japan je četvrti najveći e-tržište na svijetu i treća najveća ekonomija. Japanski potrošači troše velike amounts online, više vole kupovati na svom jeziku i izuzetno su lojalni brendovima koji im se pravilno obraćaju. Ako želite proširiti poslovanje u Japan, dodavanje japanskog jezika na vašu web stranicu je korak koji će imati najveći utjecaj koji možete poduzeti.

Dobra vijest: ne treba vam programer, agencija za prevođenje niti mjeseci rada. Ovaj vodič vam pokazuje kako dodati japanski jezik na bilo koju web stranicu — bez obzira na platformu — u svega nekoliko minuta.

Zašto baš japanski?

Japanski je jedan od najkomercijalno vrijednih jezika koje je korisno dodati na web stranicu, iz nekoliko razloga.

Visoka kupovna moć. Japanski potrošači imaju jednu od najvećih prosječnih stopa online potrošnje na svijetu. Japanski posjetitelj koji može čitati vašu stranicu ima značajno veću vjerovatnoću da postane kupac nego onaj koji ne može.

Mala konkurencija u prevedenom sadržaju. Mnoge međunarodne kompanije prvo prevode na španski, francuski i njemački jezik. Mnogo manje njih prevodi na japanski. To znači manju konkurenciju za japanske pretraživačke upite — vaše prevedene stranice mogu brže i bolje rangirati.

Ponašanje pretraživača. Japanski korisnici pretražuju gotovo isključivo na japanskom jeziku. Oni ne pretražuju na engleskom jeziku u nadi da će dobiti rezultate. Ako vaša stranica ne postoji na japanskom, ona ne postoji u Japanu.

Lojalnost brendu. Japanski kupci koji pronađu brend koji se dobro komunicira na njihovom jeziku obično postaju ponovni kupci. Početna investicija u prevođenje donosi povrat kroz godine.

Izazovi sa japanskim jezikom

Japanski je jedan od težih jezika za kvalitetan prevod, iz razloga koji ne važe za evropske jezike:

Tri pisana sistema. Japanski koristi kanji (漢字), hiragana (ひらがな) i katakana (カタカナ) — često u istoj rečenici. Pravi spoj zavisi od konteksta, formalnosti i konvencije.

Nivoi formalnosti. Japanski jezik ima različite registre učtivosti. Opisi proizvoda, tekstovi korisničke podrške i pravne stranice zahtijevaju različite nivoe formalnosti. Prevod koji koristi pogrešan registar zvuči neugodno ili neprofesionalno za japanske čitaoce.

Redoslijed riječi. Struktura japanske rečenice (Subjekat-Objekat-Glagol) je suprotna engleskoj (Subjekat-Glagol-Objekat). Jednostavna zamjena riječ po riječ proizvodi nerazumljive rezultate.

Nema razmaka između riječi. Japanski tekst ne koristi razmake. Prelazi u novi red i obmotavanje teksta moraju se događati na gramatički odgovarajućim mjestima, što utiče na izgled vaše stranice.

Ovi izazovi su razlog zašto osnovni mašinski prevod (poput Google Translate) često proizvodi neugodan ili netačan japanski jezik. AI prevod koji prepoznaje kontekst značajno bolje obrađuje ove nijanse.

Kako dodati japanski jezik na svoju web stranicu u 3 koraka

Korak 1: Registrujte se na Proxylang (2 minute)

Idite na **proxylang.dev **i kreirajte besplatan nalog. Dodajte domenu vaše web stranice. Nije potrebna kreditna kartica.

Korak 2: Dodajte script tag (par minuta)

The setup wizard asks which platform your site runs on, then shows you exactly where to add your one-line script snippet for that platform:

• WordPress: Skip the snippet entirely — install the free Proxylang plugin from wordpress.org. No code editing needed.
• Shopify: Paste the snippet into your theme’s theme.liquid file, just before </head>.
• Squarespace or Wix: Paste it into the Custom Code / Header injection panel in your site settings.
• Cafe24 or IMWEB: The wizard walks you through the equivalent steps in each platform’s own admin panel.
• Any other site: Paste the snippet into your <head> tag — the wizard helps you find it if you’re not sure where that is.

If your site connects through your domain’s DNS rather than a page builder, Proxylang also detects your domain registrar automatically and gives you the exact records to add.

Step 3: Select Japanese and configure (5 minutes)

Use the Setup Wizard to quickly add your website:

1. Select Japanese (日本語) as a target language
2. Add your brand name so it stays in its original form (or specify a katakana version if you prefer — e.g., “NordSkin” → “ノルドスキン”)
3. Save and visit your site

Click the language switcher. Your site is now in Japanese.

What the AI handles automatically

Proxylang’s LLM-grade translation handles the specific challenges of Japanese:

Writing system mixing. The AI knows when to use kanji, hiragana, and katakana based on modern Japanese convention. Foreign brand names get katakana. Common words get their standard kanji/hiragana forms.

Appropriate formality. Product descriptions use polite-form Japanese (です/ます体). The AI maintains consistent register across your site.

Natural word order. Sentences are restructured to follow Japanese grammar, not word-for-word translated from English.

Line-wrap and layout adaptation. Since Japanese text has no spaces between words, Proxylang breaks lines at grammatically appropriate points so text wrapping doesn’t break your page layout.

Japanese SEO: getting found on Google.co.jp

Translating your site is step one. Getting it found by Japanese searchers is step two.

Starting on the Lite plan ($14.99/mo), Proxylang’s Hybrid mode gives your Japanese pages:

• Separate URLs: yoursite.com/ja/ for every page
• Japanese hreflang tags: telling Google this is the Japanese version of each page
• Translated meta titles and descriptions: so your Google.co.jp search results show in Japanese
• Pre-rendered HTML for search engine crawlers: bots see fully translated, indexable content, even though regular visitors still get the lightweight script-tag translation

Upgrading to the Pro plan ($99/mo) unlocks Full Proxy mode, which serves those same translated URLs to every visitor, not just search engine bots — the closest thing to running a fully separate Japanese site, without maintaining one.

Getting listed on Naver or Daum — relevant if you also have Korean customers — still requires a few manual steps inside each search engine’s own webmaster tools. Proxylang’s dashboard walks you through exactly what to submit and where.

Japanese keyword behavior

Japanese searchers use different query patterns than English searchers. For example:

• English: “best project management tool”
• Japanese: “プロジェクト管理ツール おすすめ” (project management tool recommendations)

Proxylang translates your meta tags and content in a way that aligns with how Japanese users actually search, not just literal translations of your English keywords.

Image translation for the Japanese market

If your website includes images with text — product banners, infographics, size charts, promotional graphics — Proxylang automatically detects the text inside those images and generates Japanese versions with matching fonts and layout. There’s no manual tagging step required; the AI finds text-bearing images across your site on its own.

This is particularly important for:

• E-commerce: Size charts, ingredient lists, promotional banners
• SaaS: Feature comparison graphics, onboarding screenshots
• Restaurants and hotels: Menu images, facility guides

Common mistakes when adding Japanese

Don’t use Google Translate and copy-paste. The output is often grammatically incorrect or uses inappropriate formality. Japanese readers notice immediately, and it damages trust.

Don’t translate your brand name unless you want to. Decide upfront whether your brand name stays in English or gets a katakana transliteration. Add it to your Translation Glossary either way so it’s consistent across all pages.

Don’t forget mobile. Most Japanese internet use is mobile. Check that your translated site and language switcher work properly on mobile devices.

Don’t ignore the checkout flow. If your checkout, shipping options, and return policy aren’t in Japanese, customers will abandon the cart even if your product pages are perfectly translated.

Cjenovnici

Adding Japanese to your website with Proxylang:

• Free plan: 2,000 words, 1 language — enough to test on your homepage and a few key pages
• Lite plan ($14.99/mo): 20,000 words, 5 languages — a low-cost way to translate a small site
• Start plan ($39/mo): 100,000 words, all 77 languages for visitors with 3 indexed by search engines, plus Hybrid mode for per-language SEO — enough for a small-to-medium site with Japanese pages that can rank on Google.co.jp
• Pro plan ($99/mo): 500,000 words, all 77 languages with 10 indexed, plus Full Proxy mode, serving the fully translated site to every visitor

Higher-volume Business and Global plans are also available for larger sites.

Word totals are measured on a lifetime basis and never reset — once a page is translated, it serves unlimited Japanese visitors at no extra cost. (Monthly page-view limits still apply per plan and reset each billing period.)

Getting started

Adding Japanese to your website is quick:

1. Create a free account
2. Add your domain
3. Select Japanese as a target language
4. Add the script tag (or install the WordPress plugin)
5. Make sure your site is deployed with the added script-tag
6. Go to https://proxylang.dev/customize to change how the widget looks
7. Go to your live site and change to Japanese in the Proxylang widget!

Start with the free plan to see how the translations look on your site. If the quality meets your standards, upgrade to add SEO and more languages.

Add Japanese to your website free →

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All competitor information is based on publicly available pricing pages, documentation, and major review platforms, verified as of July 2026. Items marked with ”—” indicate the vendor has not publicly documented the feature. * Approximate — pricing may be quote-based or vary by source. All product names and trademarks are the property of their respective owners. Found outdated information? Let us know and we’ll correct it.